Darren Ortega Dela
Founder & Principal Consultant, Catalyst Consulting
Build a Sales Organization You Can Trust.
I help organizations improve sales performance through stronger systems, leadership, accountability, and execution.
Referred by someone?
Where Sales Performance Breaks Down
Most organizations already have targets, a plan, and capable people.
The problem shows up between the plan and what actually happens in the field every week.
- Leaders lack visibility into performance.
- Managers struggle to coach consistently.
- Sales teams work without clear operating systems.
- Pipelines lack discipline.
- Forecasts become unreliable.
- Accountability becomes inconsistent.
- Strategy fails during execution.
- Growth depends too heavily on individual performers.
Catalyst helps identify where the system is breaking and what management needs to strengthen.
What I Help Strengthen
Five areas I work on to improve sales performance.
Most engagements combine two or three, depending on what I find.
Revenue Governance
Build practical KPI, KRA, scorecard, review, and accountability systems.
Learn more02Sales Operations
Improve sales processes, pipeline management, forecasting, territory management, and execution.
Learn more03Organizational Development
Align people, roles, structure, systems, and culture around business priorities.
Learn more04Leadership Development
Develop managers who coach people, manage performance, and build accountability.
Learn more05Strategic Growth
Support business planning, market development, expansion, and execution.
Learn moreNot sure which one you need? Start with the Free Business Assessment.
The Catalyst Growth Framework
A structured way to find what's slowing performance and fix the system behind it.
Commercial Diagnostics
Understand the business, sales performance, people, systems, market, and execution gaps.
Alignment and Governance
Clarify priorities, accountability, KPIs, roles, and leadership ownership.
Territory and Market Growth
Identify growth opportunities, market priorities, channels, and expansion.
Acceleration Systems
Strengthen sales processes, pipeline management, forecasting, coaching, and execution.
Leadership Development
Develop the managers and leaders responsible for driving performance.
Yield and Results
Measure what changed: results against targets, progress on priorities, and the return on the work.
Sustained Performance
Build the routines that keep results from slipping: review rhythms, governance, and continuous improvement.
Trusted Advisory
Stay involved as an advisor: regular reviews with leadership and support on the next growth challenge.
Selected Work
Anonymous case studies from sales organizations.
Client names are withheld to protect confidentiality.
Financial Services Sales Organization (Agency)
The agency needed a more consistent way to activate advisors, manage productivity, and hold its leaders accountable for results.
- Designed an agency activation and productivity framework
- Developed leadership coaching systems
- Built governance scorecards and performance dashboards
- Facilitated strategic planning and execution alignment
Agency leadership now works from a common activation framework, a regular coaching routine, and shared scorecards for reviewing performance.
Read the caseNational Healthcare Distribution Organization
A national sales organization needed consistent governance across regions, clear performance measures, and stronger regional leadership.
- Designed a national sales governance framework
- Developed KPI and KRA architecture
- Built product inclusion and product management standards
- Established a weekly internal learning academy
- Strengthened leadership capability across regional management teams
The organization now runs on a national governance framework with defined KPIs and KRAs, product standards, and a regular learning habit for its teams.
Read the caseFrom previous commercial leadership roles
₱230M
Real estate reservation sales
15+
National store launches
112%
Peak sales target achievement
40%
Territory expansion achievement
Who I Work With
Built for organizations serious about improving performance.
- Companies managing sales teams
- Growing SMEs
- Established organizations going through change
- Businesses expanding into new markets
- Organizations developing their managers
- Companies with inconsistent sales performance
- Leadership teams that need stronger accountability
Industry experience: Healthcare · Financial Services · Real Estate · Construction · Retail · Franchise · Food and Beverage · Hospitality
Why Catalyst
Why leaders work with Catalyst.
Strategic
Clear direction and priorities. You leave knowing what to fix first.
Systematic
Practical systems for execution. Routines, scorecards, and standards your team can run without me.
Accountable
Clear ownership and measurement. Every priority has a named owner and a review date.
Results-Focused
Business improvement measured through evidence, not activity.
Every engagement is led directly by Darren. There's no hand-off to junior consultants.
About Darren
Darren Ortega Dela
I've spent more than 23 years in commercial roles: selling, managing territories, running sales operations, and leading business development. Today I help business owners and sales leaders build the systems that make performance visible, owned, and repeatable.
AIM Postgraduate Certificates in Sales Management, Management and Business Consultancy, and Brand and Marketing Manager Development · BMCAP Member
Strategy Needs Execution.
Start with the Free Business Assessment. It takes about 8 to 10 minutes, and you'll see your Sales Performance Snapshot right away. If your answers point to a concern worth a closer look, you can request my personal review.