About Catalyst Consulting
Darren Ortega Dela
Founder & Principal Consultant · Sales Operations, Revenue Governance and Organizational Development Consultant
My Story
I've spent more than 23 years in commercial leadership. I've managed territories in healthcare, run sales operations in real estate, and led business development and national store launches in franchising.
Across every industry, I saw the same pattern: capable people and sound plans held back by weak systems for managing performance. Targets were set, but ownership, follow-up, and coaching weren't.
I founded Catalyst Consulting in 2022 to fix that part of the business. I help organizations build the systems, leadership, and accountability that turn strategy into results.
Career
Commercial leadership across industries.
Founder & Principal Consultant, Catalyst Consulting
Business Development Director, Blugre Global Franchising Corporation
Sales Operations Associate Manager / Director, Avida Land Corporation
Territory Manager, GlaxoSmithKline Philippines
Education & Affiliation
Trained at the Asian Institute of Management.
Asian Institute of Management (AIM)
Postgraduate Certificate in Brand and Marketing Manager Development, 2026
Asian Institute of Management (AIM)
Postgraduate Certificate in Sales Management, 2025
Asian Institute of Management (AIM)
Postgraduate Certificate in Management and Business Consultancy, 2024
Central Philippine University
Bachelor of Science in Commerce, Major in Marketing
Member, Business and Management Consultants Association of the Philippines (BMCAP)
How I Operate
My mission and the values behind every engagement.
I help organizations build stronger leaders, smarter systems, and accountable cultures that deliver measurable business performance.
Who I Work With
Built for organizations serious about improving performance.
- Companies managing sales teams
- Growing SMEs
- Established organizations going through change
- Businesses expanding into new markets
- Organizations developing their managers
- Companies with inconsistent sales performance
- Leadership teams that need stronger accountability
Industry experience: Healthcare · Financial Services · Real Estate · Construction · Retail · Franchise · Food and Beverage · Hospitality
Let's Talk About What's Limiting Performance.
Tell me what's happening in your sales organization. I read every message personally.